Partner Management Group was launched in 2024 with a clear mission: to provide Strategic Sales as a Service (SSAS) to help businesses accelerate their growth and secure major deals without increasing their fixed cost base. In a short span of time, we have already won over 10 contracts, solidifying our position as a trusted partner for founder-led, private equity (PE), and venture capital (VC)-backed businesses looking to scale.
Our team brings over 25 years of experience working with some of the largest global firms and blue-chip companies, including Linde, SAP, Capita, bp, Vodafone, Salesforce, AWS, EY, and Accenture. With a wealth of experience in strategic sales and leadership roles, we have a proven track record of delivering major software and services deals from £1 million to £125 million total contract value (TCV).
Partner Management Group is recognised as the leader in Strategic Sales as a Service and is working with market leading VC & PE firms to support their portfolios. We’ve also successfully completed two major exits as shareholders and main board members:
We believe in collaborating to win. In June 2024, Partner Management Group signed a Partner Agreement with Sendtrumpet.com, the market leader in Digital Sales Rooms, backed by private equity, to lead their strategic growth ambitions. Our partnership has already resulted in securing five pitches in our first month, and we have supported another of our customers to increase a deal from £ 1m to £ 4m in Order Book.
Our client base includes Salesforce Partners, Microsoft Partners, and VC-backed software businesses. We are committed to bringing our extensive sales experience to Founder, PE, and VC-backed businesses, helping them scale and close large deals efficiently.
Founder-led and early-stage businesses often face challenges when it comes to accelerating sales. Many lack the network to open doors to new opportunities, or they are too focused on minimising fixed costs. Senior sales executives are often reluctant to join small businesses due to perceived risk profiles. Partner Management Group bridges this gap.
We support businesses in achieving specific sales goals, such as securing multi-million-pound order books within a defined timeframe. Our team brings a wealth of experience, having managed and closed enterprise deals for global firms. We understand the importance of identifying customer pain points and shaping solutions that meet their needs.
If a business is valued at 20x EBITDA, hiring an executive sales leader costing, £400k could potentially decrease the Enterprise Value (EV) by £8 million. We help businesses scale without the burden of increasing fixed costs by bringing in high-calibre senior sales leadership on a flexible basis.
At Partner Management Group, we take pride in our approach of providing strategic sales leadership without the long-term commitment of adding fixed costs. We operate both as a white-labelled channel partner for software and services companies and as an integrated part of our clients’ executive teams. Our small team of growth specialists and senior sales professionals is backed by a wider network of advisors who have successfully exited businesses through sales.
Our leadership team combines deep expertise in growth consulting and technology-focused corporate strategy. The team includes senior leaders who have worked with major corporates and led successful transformations. Among our board members is the Chair of West Horsley Place, a charity founded by the late Bamber Gascoigne. West Horsley Place is a Grade 1 listed house set on a 380-acre estate with a turnover of £1 million. This experience adds another layer of strategic insight into our operations, reinforcing our capability to support our clients' growth.
Partner Management Group provides more than just sales support; we help businesses with strategic deal origination, sales cycle management, closing deals, contract signing, and handover to customer success. Whether you're looking to secure a £10 million order book or scale a business to new heights, we are here to help. Our ability to engage with senior executives, backed by a network of growth specialists, makes us uniquely qualified to drive sales growth for our clients.
We enjoy being curious, identifying business needs, and driving deals through to closure, ensuring long-term growth and success. Let us help you achieve your growth objectives without the added cost of increasing your fixed overheads.
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