Partner Management Group Ltd
Partner Management Group Ltd
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    • About Us
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  • Home
  • About Us
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  • Partnerships
  • Track Record
  • Blog
  • Contact Us
Partner Management Group Ltd

Driving Growth and Securing Major Deals for Ambitious Businesses

Partner Management Group was launched in 2024 with a clear mission: to provide Strategic Sales as a Service (SSAS) to help businesses accelerate their growth and secure major deals without increasing their fixed cost base. In a short span of time, we have already won over 10 contracts, solidifying our position as a trusted partner for founder-led, private equity (PE), and venture capital (VC)-backed businesses looking to scale.

Major Customer Wins in 2024

  • Blue light technology win of £ 4m
  • Big 4 Partnership & Blue light win of £ 2.4m
  • FTSE business services AI consultancy win of £ 1m
  • Technology consulting software win of £ 250k
  • Health consultancy software win of £ 100k

Board Experience

  • EMEA SAP Sales Division (EUR 220m & 100+ sales leaders)
  • Local Government at Capita Plc, growing to £500m turnover
  • Board & Equity Holder in Grayce Group Ltd., backed by Literacy Capital, leading the company’s growth with an average annual growth rate of 57%

Growth & Exit Track Record

Growth & Exit Track Record

Growth & Exit Track Record

Partner Management Group is recognised as the leader in Strategic Sales as a Service and is working with market leading VC & PE firms to support their portfolios. We’ve also successfully completed two major exits as shareholders and main board members:


  • The sale of a private business to an AIM-listed regulated finance firm for £15m Chaired by Fred Done
  • The sale of a PE-backed business shareholding, yielding a 15x return during a re-financing event

Our Strategic Partnerships

Growth & Exit Track Record

Growth & Exit Track Record

  • In June 2024, Partner Management Group signed a Partner Agreement with trumpet 🎺, the market leader in Digital Sales Rooms, backed by Albion VC, to lead their strategic growth ambitions. We have won a number of deals for trumpet 🎺
  • In October 2024, Partner Management Group signed a Partner Agreement with Robiquity backed by GCP, the UK market leader in automation & AI and UiPath & Microsoft Partner
  • In October 2024, Partner Management Group signed a Partner Agreement with Form1 Partners a leading business advisor

How We Help Our Customers

Founder-led and early-stage businesses often face challenges when it comes to accelerating sales. Many lack the network to open doors to new opportunities, or they are too focused on minimising fixed costs. Senior sales executives are often reluctant to join small businesses due to perceived risk profiles. Partner Management Group bridges this gap.

2024 Client Successes

  • Opened up the opportunity to pitch to the CEO & her leadership team of a $300bn s/w business & have an active pipeline with this firm
  • Provided consulting support to a Japanese bank to support them with advisory work through 2025 by an ex. Citi specialist
  • Created a new opportunity in a FTSE business for AI & shaped the proposal to win against AWS & Salesforce

Achieving Targeted Sales Goals

Scaling Without the Cost of Fixed Leadership

Scaling Without the Cost of Fixed Leadership

We support businesses in achieving specific sales goals, such as securing multi-million-pound order books within a defined timeframe. Our team brings a wealth of experience, having managed and closed enterprise deals for global firms. We understand the importance of identifying customer pain points and shaping solutions that meet their needs.

Scaling Without the Cost of Fixed Leadership

Scaling Without the Cost of Fixed Leadership

Scaling Without the Cost of Fixed Leadership

If a business is valued at 20x EBITDA, hiring an executive sales leader costing, £400k could potentially decrease the Enterprise Value (EV) by £8 million. We help businesses scale without the burden of increasing fixed costs by bringing in high-calibre senior sales leadership on a flexible basis.

Partner Management Group Ltd

Our Unique Approach

At Partner Management Group, we take pride in our approach of providing strategic sales leadership without the long-term commitment of adding fixed costs. We operate both as a white-labelled channel partner for software and services companies and as an integrated part of our clients’ executive teams. Our small team of growth specialists and senior sales professionals is backed by a wider network of advisors who have successfully exited businesses through sales.

Our Leadership

Our leadership team combines deep expertise in growth consulting and technology-focused corporate strategy. The team includes senior leaders who have worked with major corporates and led successful transformations. Among our board members is the Chair of West Horsley Place, a charity founded by the late Bamber Gascoigne. West Horsley Place is a Grade 1 listed house set on a 380-acre estate with a turnover of £1 million. This experience adds another layer of strategic insight into our operations, reinforcing our capability to support our clients' growth.

Why Partner With Us

Partner Management Group provides more than just sales support; we help businesses with strategic deal origination, sales cycle management, closing deals, contract signing, and handover to customer success. Whether you're looking to secure a £10 million order book or scale a business to new heights, we are here to help. Our ability to engage with senior executives, backed by a network of growth specialists, makes us uniquely qualified to drive sales growth for our clients.

Start Scaling Today

We enjoy being curious, identifying business needs, and driving deals through to closure, ensuring long-term growth and success. Let us help you achieve your growth objectives without the added cost of increasing your fixed overheads.

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